Breaking Clean is communications firm specializing in environmental and social justice advocacy. Our services include public outreach and education, communication strategy development and training, and media production.
Breaking Clean seeks to build stronger, more sustainable communities focused on justice, equality, and the well being of the ecological systems we depend upon.
At Breaking Clean, we look to inspire an improved dialog between justice organizations and the general public, one capable of bringing people from all walks of life together to face the common concerns of public health and safety through increased public advocacy and multi-generational sustainability initiatives. By working together, we can ensure a healthier, happier future for generations to come.
Emphasis on Social Equality—uphold the importance of social equality across all cultures.
Resource Consciousness—take into account all resource and energy use, both direct and indirect, in pursuit of organizational mission.
Community—encourage community building and bottom up grassroots organization that embodies inclusivity and altruism as a core principle.
Educational Advancement--never stop learning.
Breaking Clean operates under a social business model created to address the social and environmental injustices occurring within our world. We seek financial self-sustainability with all profits generated being aimed at increasing social impact and expanding the reach of this important work.
Breaking Clean began in 2014 as an environmental advocacy public outreach tour developed by Nick Mullins (Thoughts of a Coal Miner). Over the course of two summers the Mullins family traveled with their two children to bring a deepened awareness of fossil fuel extraction to audiences across North America. As the tour evolved, so did Breaking Clean's mission.
Throughout their work and travels, the Mullins' identified the need for communication that was more inclusive of working class families of varying political and economic beliefs. Breaking Clean was re-created in 2016 to develop and advocate better, more strategic communication capable of bridging sociopolitical divides and move communities toward a more sustainable future.
About Our Logo
In the early days of mining, before flame safety lamps and present day electronic air sampling equipment, canaries were taken into mines and observed for respiratory distresses that would indicate a dangerous mine atmosphere. This led to the metaphor of "a canary in a coal mine" to describe advanced warnings of impending danger. Our logo depicts a coal mine canary escaping its cage to freedom, representing both the need to escape the confines of traditional messaging as well as our own personal pursuit of a life beyond coal.